Archive for April, 2010
The high school dropout rate is an issue that has increasingly come to my attention in the past few months, starting with my experience volunteering in West Virginia. I came across this new campaign by Publicis Modem on Osocio.org for Ad Council and the US Army called Boostup, centered around Boostup.org A “boost” is a [ READ MORE ]
This past week, blogger Kivi Leroux Miller (of Kivi’s Nonprofit Communications Blog) discussed a consultation she had with the Furniture Bank of Metro Atlanta at the Nonprofit Technology Conference: The Furniture Bank has a website, a blog, an email newsletter, a Facebook page and a Twitter account. What they didn’t have was any kind of strategy for how all [ READ MORE ]
Twitter’s new ad model was one of the most talked-about topics this past week. Now, companies can pay to have their tweets at the top of relevant search results, and Twitter may finally turn a profit. This new advertising model, as my new media class made me realize, is a great solution to how companies [ READ MORE ]
Today as I was volunteering in Cambridge for BU’s Global Day of Service, I tweeted from my site what I was doing. It was then that I had a stroke of genius (or so I thought): what if, as a volunteer, I could check in to the service project on Foursquare? What would it mean [ READ MORE ]
Being the voice of a business-oriented Twitter account is more challenging than it seems. Sure, anyone can tweet what’s happening in your company, mention upcoming events and monitor what’s being said about your company and trends. But there’s certainly a difference between just being on Twitter, and being a valuable part of the conversation. I’ve [ READ MORE ]
Recently, I read Seth Godin’s Flipping the Funnel for my new media class. It wasn’t until after I visited Godin’s website that I discovered his Flipping the Funnel edition for non-profits. While the ideas in this edition are the same at the core, Godin proposes how to: Turn strangers into friends, Turn friends into donors, [ READ MORE ]
Today I joined Brandkarma, and it’s surprising to find a place where so many people are actively talking about brands all over the world. Brandkarma is a social network that allows users to discuss major brands. Each brand has its own site, featuring conversation surrounding it, and each user has a profile page. The collective [ READ MORE ]
Today on Mashable, I stumbled upon the news of Jumo: Facebook co-founder and My.BarackObama.com alum Chris Hughes announced the soft launch of Jumo, his new philanthropic start-up that works to match do-gooders with appropriate causes. Currently, the Jumo site is merely an elegantly designed homepage that announces Hughes’s mission to “bring together everyday individuals and organizations [ READ MORE ]
YMCA of Greater Vancouver has launched this new campaign, called Where Did Community Go?, offering the YMCA as a solution to how disconnected we have all become. This all connects to their new slogan, Bringing People Together. I see this campaign as an effort to bring the YMCA into the present, as a solution to [ READ MORE ]
Just a few weeks ago, I travelled to Beards Fork, West Virginia with the Boston University Alternative Spring Breaks program. A few towns over from our work site, the coal mine Upper Big Branch had a horrible disaster: “A huge underground explosion blamed on methane gas killed 25 coal miners in the worst US mining disaster [ READ MORE ]
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