Archive for the ‘ Advertising ’ Category
I’ve blogged before about nonprofits taking advantage of holidays and times of the year that might be traditional pushes for for-profit orgs, but might not be on the radar for NPOs. Back-to-school is one of those times where we are bombarded by retailers to get shopping. But this year, there are more calls to give [ READ MORE ]
Another great video from WWF, agency Ogilvy: Singapore [via I Believe in Advertising]: A lot of beautiful connections in one 30-second spot – just one more proof point that videos don’t need to be lengthy to tell a deep story[ READ MORE ]
I found this beautiful video today [via Osocio] for the WWF United Kingdom: Beyond the stunning cinematography and visual simplicity of the film, the video appeals to audiences logically and emotionally. The success of the video comes from the story it tells, connecting audiences to a 5,000-year past, their present and the future of the [ READ MORE ]
The high school dropout rate is an issue that has increasingly come to my attention in the past few months, starting with my experience volunteering in West Virginia. I came across this new campaign by Publicis Modem on Osocio.org for Ad Council and the US Army called Boostup, centered around Boostup.org A “boost” is a [ READ MORE ]
Twitter’s new ad model was one of the most talked-about topics this past week. Now, companies can pay to have their tweets at the top of relevant search results, and Twitter may finally turn a profit. This new advertising model, as my new media class made me realize, is a great solution to how companies [ READ MORE ]
YMCA of Greater Vancouver has launched this new campaign, called Where Did Community Go?, offering the YMCA as a solution to how disconnected we have all become. This all connects to their new slogan, Bringing People Together. I see this campaign as an effort to bring the YMCA into the present, as a solution to [ READ MORE ]
I confess, I am an advertising major. This is a great outdoor campaign for Salvation Army in Norway by agency TRY, launched last month. I’d never seen anything like it…but after a quick search I also found this previous campaign from Canada: and Peru (this one was a 2008 Cannes finalist): All of these outdoor [ READ MORE ]
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